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A-Z Guide of Personal Branding

You Are Your Own Brand

Here is an A-Z guide for developing your Personal Brand.

Which of these 26 points will you take on to carve out your Personal Brand?


  1. Be AUTHENTIC about who you are – don’t try to be someone else.
  2. BRAND yourself – what is the emotional response you want people to have when they meet you, hear about you or see your online profile.
  3. Elevator PitchCOMMENT supportively on others to build your presence online.
  4. DECIDE what you stand for and clearly articulate it with whomever you meet.
  5. Distil your ELEVATOR PITCH in to one to two sentences, covering what you do, why you do it and what you are looking for.
  6. You only get one chance to make a FIRST IMPRESSION. Make sure it counts positively.
  7. Expect that someone will GOOGLE you before they meet you.
  8. HELP others first. Expect from others second.
  9. INFLUENCE by talking about other people, their wins, their ideas before your own.
  10. Be JUDICIOUS with all your social media posts so they only cast a positive light on you now and in the long haul.
  11. Build up your KNOWLEDGE about the main things you want your personal brand to represent.
  12. Invest in consistently building a personal brand presence on LINKEDIN by liking, commenting, sharing and creating your own content.
  13. MEASURE whatever you can in the progress towards your personal branding goals.
  14. hashtag_Social MediaBuild your NETWORK before you need it.
  15. Be OPEN and brave about posting what you believe in.
  16. Discover your PASSION: use it as your core driver for the personal brand you build.
  17. Ask QUESTIONS: be interested in people, ahead of being interesting.
  18. RELATIONSHIPS: the more you have, the more opportunities you get.
  19. Master the SOCIAL MEDIA platforms that are relevant to your target market.
  20. Build TRUST with your target market by sharing your knowledge.
  21. UBIQUITOUS: Be everywhere. Show up online and offline.
  22. Create VALUE with influencers, clients and your prospects.
  23. ZestRemember, people buy WHY you do what you do; not How and What you do.
  24. eXERCISE frequently to keep refreshed and energised.
  25. Take time out to nurture YOURSELF and rejuvenate.
  26. Have ZEST for everything you do in your niche.

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About the author:

Greg Weiss is the Founder of The First Few Seconds and CareerSupport365. He has almost 30 years success in HR and in career coaching people. The First Few Seconds job readiness modules can be found here.

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