As Malcolm Gladwell says, we humans are wired to classify anything into binary categories. It’s therefore critical that we make positive impressions in the first few seconds that we meet someone.
(Binary means either safe/dangerous; friend/foe; dull/interesting).
Dan Ariely has done research that shows it takes 14 positive impressions to make up for one single bad impression!
Many of these people are mature aged workers or people who have not needed to search for a job in a social media and internet world.
So it’s no surprise that when we share the research from Gladwell or Ariely that they sit up and take note.
At CareerSupport365, we have helped many people find their ideal role within 4–6 weeks of losing a job, by showing people how to positively differentiate from their fellow job seeker candidates.
How we do this is via our Personal Branding Bundle of online course modules, which are common across all Packages that CareerSupport365 offers.
Here’s an outline of what we cover in the Introduction to Personal Branding module:
- WHAT IS PERSONAL BRANDING?
- WHY BRANDS MATTER
- HOW PERSONAL BRANDS WORK
- SEGMENTING OF YOUR AUDIENCE
- DEVELOPING DIGITAL HABITS
- FINDING YOUR BRAND
- DISCOVERING YOUR INNER BRAND
- VALUES AND BELIEFS
- WHAT OTHERS THINK ABOUT YOU
- LIVING YOUR BRAND
- SETTING PRIORITIES
- BRAND AND RELATIONSHIPS
- ACTING CONSCIOUSLY AND GENEROUSLY
Once the Participant finishes the Introduction to Personal Branding Module, then they are introduced to the modules that help them to Decide who they are; Declare who they have Decided to be; and then once they know what to Declare, they can then choose where and how to Display their Brand.
At the end of these 4 modules that make up the Personal Branding Bundle, people have clarity, a well-defined purpose or WHY; a Personal Brand, a Branded Bio, a Branded Resumé; a well-structured LinkedIn profile; and strategies on how to grow and maintain their digital footprint.
Find out more?
Find out more by contacting me or visiting our packages here.
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This was first published in CareerSupport365.
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